Meta Ads Campaign
HI THERE!
I'M MOHMED EMAD
Media Buyer / SEO / Graphic Design
a passionate Digital Marketer and Media Buyer with over 5 years of experience in Social Media Marketing, Meta Ads, SEO, and Graphic Design.
Learn More About Me
ABOUT ME
I'm Mohamed Emad, a passionate Digital Marketer and Media Buyer with over 5 years of experience in Social Media Marketing, Meta Ads, SEO, and Graphic Design. I specialize in creating powerful marketing strategies that help brands grow faster, reach the right audience, and increase engagement and sales. I have worked with businesses and brands in the Egyptian, Saudi, and Canadian markets, gaining strong experience in dealing with different audiences, industries, and marketing strategies across multiple regions. With strong experience in content creation, paid advertising, and brand development, I always focus on delivering creative solutions and measurable results. I'm passionate about building modern digital experiences that combine creativity, performance, and smart marketing strategies.
5+
years of experience
99+
Projects Completed
20+
Brands Managed
250k+
Ad Reach Generated
WHAT I DO?
Media Buying
Creating and managing high-converting Meta advertising campaigns with audience targeting, retargeting, and performance optimization.
SEO Optimization
Improving website visibility on search engines through on-page SEO, keyword research, technical optimization, and content strategies.
Social Media Management
Managing social media accounts professionally with engaging content, branding consistency, and growth-focused strategies.
Graphic Design
Designing creative visuals, social media posts, advertisements, and branding materials with modern and attractive styles.
RESUME
EXPERIENCE
Senior Digital Marketer
2020 — Present
Managing successful Meta Ads campaigns for different business niches. Worked with brands and businesses in the Saudi, Canadian, and Egyptian markets. Developing social media strategies focused on engagement and conversions. Improving website rankings using SEO techniques and keyword optimization. Creating marketing content and visual designs for brands and businesses. Analyzing campaign performance and optimizing results using data insights.
Media Buyer & Social Media Specialist
2019 — 2022
Planned and launched paid advertising campaigns on Facebook & Instagram. Managed daily content posting and audience interaction. Worked on brand awareness and lead generation campaigns. Collaborated with clients to improve digital presence and online growth.
PORTFOLIO
Social Media Creative
Brand Visual
Ad Performance
Content Design
Marketing Asset
Campaign Banner
Digital Creative
Digital Creative
Digital Creative
Portfolio Highlight
PROJECTS
E-merch01FASHION MODEL — Women's Fashion Brand (Egypt)
Founded and scaled FASHION MODEL, a women's fashion brand in the Egyptian market, over a period of approximately 9 months.
I independently managed the entire brand operation, including:
- Media Buying & Paid Advertising
- Social Media Management
- Sales & Customer Communication
- Manufacturing Coordination
- Shipping & Fulfillment Operations
Despite operating with limited capital and without continuous scaling, the brand achieved strong market presence and built a loyal audience of over 20K followers on Facebook.
Key Results:
- Generated approximately 450K EGP in net profit
- Built a recognizable local fashion brand
- Established a strong and engaged customer base
- Successfully handled both marketing and operational workflows independently
The brand was later acquired by another owner for a deal valued at over $3,000 after only 9 months from launch.
Sports Brand02MAS Academy — Building a Recognized Sports Brand
MAS Academy started as a small independent gymnastics project founded by Coach Mohamed Heikal after leaving traditional club training to build his own path.
The academy initially relied only on organic growth through Facebook and TikTok, eventually building a loyal audience and reaching nearly 10K followers while operating from a small private training hall.
Three years ago, I took over the academy's marketing and growth strategy, focusing on branding, content planning, and digital advertising.
Within the first year, the academy experienced major growth, leading to the launch of a much larger facility and the expansion into multiple sports categories including martial arts, parkour, and military-style fitness training.
Today, MAS Academy has become a recognized sports brand, and Coach Mohamed Heikal is now considered one of the youngest members participating in championship judging committees within the Egyptian Gymnastics Federation.
This project was more than social media management — it was a complete brand growth journey powered by strategic marketing and positioning.
Education03Noran Private Schools — Growth Through Smart Marketing
Noran Private Schools was never just a school — it was a place filled with memories and trust for children and parents. The real challenge was helping the school reach the audience it truly deserved.
I managed the school's marketing for approximately 3 months during a period where the school was struggling with both staff shortages and low student enrollment.
Within the first month, the staffing issue was completely solved through targeted recruitment campaigns and strategic marketing.
Later, we launched a student enrollment campaign using a carefully planned timing strategy during Egypt's electricity-saving period, when most businesses were closing early at night. This significantly increased ad visibility and audience attention during peak engagement hours.
The campaign achieved outstanding results:
- The school successfully overcame its student shortage problem
- Enrollment demand increased dramatically
- Applications exceeded the required capacity by nearly 300 additional students
This project proved how strategic marketing and timing can completely transform growth and visibility for an educational brand.
SEO & Marketing04Geeks on calls — SEO & Marketing for a Tech Support Company
Geeksoncalls.ca is a Calgary-based IT services business offering computer and laptop repair, malware removal, and website development. I managed its digital marketing, focusing on building its online presence and organic search visibility without paid advertising.
My role and strategy
- Optimized the website and service pages for relevant service keywords and Calgary local search intent
- Managed organic social media without relying on paid campaigns
- Used Google Search Console to monitor impressions, clicks, CTR, average position, and keyword performance
Google Search performance
During the three-month reporting period, Google Search Console recorded 3,995 search impressions, 83 organic clicks, a 2.08% average click-through rate, and an average position of 16.8. Selected local and service-related queries reached average positions within Google's top 10.
Project outcome and tools
The project established measurable organic search visibility in the Canadian IT services market. Search Console insights revealed keyword performance and opportunities to improve rankings and attract relevant visitors. Tools: Google Search Console, website SEO, keyword research, and organic social media management.